Overview
Mygento is a leading e-commerce solutions provider and a certified Magento (Adobe Commerce) partner. The agency combines digital strategy, high-end development, and user experience design to deliver complex B2B and B2C solutions for global brands. My task was to elevate the agency’s visual communication by creating a cohesive language across their website, social media, and internal portals.
My role
As the Graphic and Motion Designer, I was responsible for the brand's visual storytelling. I developed a wide range of assets, from abstract 3D graphics for technical articles to dynamic showreels and interface animations that reflect Mygento's expertise in the digital commerce space.
The Challenge
The main challenge was to translate complex technical concepts—such as «Headless E-commerce» or «Order Management Systems» into engaging, high-end visuals. I needed to maintain a balance between a professional corporate image and a modern, innovative tech agency aesthetic, ensuring consistency across various platforms and content formats.
The Process
Web Graphics and SEO Content
I focused on creating custom 3D and 2D graphics for the agency’s website and blog. Instead of using generic stock imagery, I developed unique visual metaphors for technical articles (e.g., Adobe Commerce 2.4.6, D2C trends). These assets not only improved the aesthetic appeal of the long-reads but also helped in structuring complex information, making the content more digestible for Mygento's clients and partners.
Social Media and Internal Materials
This stage involved designing a high-velocity content stream for social media platforms. I created a unified grid and style for Instagram posts, article covers, and hiring announcements (Job Offers). Additionally, I worked on internal brand materials, such as the «Mygento Handbook» and onboarding graphics, ensuring that the agency’s premium identity is felt by employees and candidates alike.
Motion Design and Animation
To bring the brand to life, I developed a scalable motion system. This included creating a professional showreel that highlights Mygento's key cases and expertise, as well as micro-animations for the website to improve user engagement. By establishing a consistent animation language for social media and internal portals, I ensured that all dynamic content feels like part of a single, coherent brand experience.
Results
The project resulted in a significant upgrade of Mygento’s visual authority. By moving away from standard assets to a custom-designed visual system, the agency strengthened its position as a top-tier e-commerce partner.
Comprehensive visual ecosystem covering web, social, and internal communications.
Enhanced engagement through custom-made 3D graphics and high-end motion design.
Stronger brand consistency across 50+ unique digital assets and animations.
Improved employer branding with professional hiring and onboarding visual materials.
Overview
Mygento is a leading e-commerce solutions provider and a certified Magento (Adobe Commerce) partner. The agency combines digital strategy, high-end development, and user experience design to deliver complex B2B and B2C solutions for global brands. My task was to elevate the agency’s visual communication by creating a cohesive language across their website, social media, and internal portals.
My role
As the Graphic and Motion Designer, I was responsible for the brand's visual storytelling. I developed a wide range of assets, from abstract 3D graphics for technical articles to dynamic showreels and interface animations that reflect Mygento's expertise in the digital commerce space.
The Challenge
The main challenge was to translate complex technical concepts—such as «Headless E-commerce» or «Order Management Systems» into engaging, high-end visuals. I needed to maintain a balance between a professional corporate image and a modern, innovative tech agency aesthetic, ensuring consistency across various platforms and content formats.
The Process
Web Graphics and SEO Content
I focused on creating custom 3D and 2D graphics for the agency’s website and blog. Instead of using generic stock imagery, I developed unique visual metaphors for technical articles (e.g., Adobe Commerce 2.4.6, D2C trends). These assets not only improved the aesthetic appeal of the long-reads but also helped in structuring complex information, making the content more digestible for Mygento's clients and partners.
Social Media and Internal Materials
This stage involved designing a high-velocity content stream for social media platforms. I created a unified grid and style for Instagram posts, article covers, and hiring announcements (Job Offers). Additionally, I worked on internal brand materials, such as the «Mygento Handbook» and onboarding graphics, ensuring that the agency’s premium identity is felt by employees and candidates alike.
Motion Design and Animation
To bring the brand to life, I developed a scalable motion system. This included creating a professional showreel that highlights Mygento's key cases and expertise, as well as micro-animations for the website to improve user engagement. By establishing a consistent animation language for social media and internal portals, I ensured that all dynamic content feels like part of a single, coherent brand experience.
Results
The project resulted in a significant upgrade of Mygento’s visual authority. By moving away from standard assets to a custom-designed visual system, the agency strengthened its position as a top-tier e-commerce partner.
Comprehensive visual ecosystem covering web, social, and internal communications.
Enhanced engagement through custom-made 3D graphics and high-end motion design.
Stronger brand consistency across 50+ unique digital assets and animations.
Improved employer branding with professional hiring and onboarding visual materials.
Kirill Kuchma
Product Designer
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